We’re thrilled to announce our chosen charity for 2025: the Royal Agricultural Benevolent Institution (RABI). This farming charity provides vital support to farming people in England, Wales, and Northern Ireland.

During 2025, we’ll be donating 50p from every slice of our delicious carrot cake sold. So, every time you indulge in a sweet treat with us, you’ll be helping to make a real difference to the lives of those in need within the farming community.

But who are RABI, and why is their work so important?

Our chosen charity for 2025 is RABI, Royal Agricultural Benevolent Institution, a farmers charity offering practical, financial and emotional support to the farming community 365 days a year.

At the heart of RABI’s work is its commitment to addressing the individual needs of farming people across England, Wales and Northern Ireland.

The charity provides information, advice and guidance specific to farmers, professional mental health support and financial assistance to eligible low-income farming people during times of economic crisis.

Further financial aid includes emergency grants for rising costs, such as its Return to School and Winter Fuel campaigns, designed to provide timely assistance when it’s most needed.

RABI’s expert mental health services aim to build resilience, equipping farming people to better navigate the uncertainties and pressures they face.

By simply enjoying a slice of our carrot cake, you’re helping us to support this essential charity and make a positive impact on the lives of farming people.

For further information about RABI, visit rabi.org.uk. To access RABI’s professional support services, call its free 24/7 helpline confidentially on 0800 188 4444.